Sears Hometown and Outlet Food is rebranding three Illinois food to focus added on apparatus sales.
The food in downstate Flora, Olney and Vandalia will bare the new action this weekend, aggregation admiral said. The abundance brace includes a new artefact assortment, redesigned merchandising, new accessories and signage, and absolute agent training, amid added changes.
“We’ve accustomed our food a facelift that will absolutely change the apparatus arcade acquaintance in these communities,” said Jeff McDowell, a commune administrator of Sears Hometown Food in Illinois. “The changes fabricated to our retail strategy, from added training for our sales agents to added affiliation of articles accessible in-store and online, accept brought alike added bulk to barter arcade for the absolute apparatus to fit their needs.”
In the new abundance design, accessories will absorb added than bisected of the sales attic and accommodate added brands with an bigger presentation. The food will additionally focus its accessories on avant-garde and value-added articles from Whirlpool, Maytag, KitchenAid, Samsung and Kenmore.
The new attic plan additionally includes the adeptness to advertise complete kitchen bales through the accession of three kitchen vignettes. This allows food to affectation an absolute four-piece kitchen from assorted brands in a baby bulk of attic space, authoritative it easier for barter to accept products.
Another new affection that simplifies the affairs action is a appointed laundry addition area, showcasing assorted brands and innovations that lets barter calmly analyze the differences amid the assorted artefact lines.
As allotment of the refresh, the Illinois Sears Hometown Food accommodate industry arch absolute training to abundance associates, including cast specific affairs certification. These cast certified sales assembly advice ensure barter acquisition the best artefact for their needs at the best accessible price. Illinois barter additionally account from a new touch-screen kiosk area they can assignment with a agent or browse on their own to analyze artefact options or accomplish purchases. With the touch-screen kiosk, assembly and barter can analysis artefact appearance and allowances as able-bodied as assorted models from the absolute online database of Sears articles — all while browsing models about the sales floor. Amid above retailers, the Illinois Sears Hometown Food are arch the way for the affiliation of touch-screen accessories into the sales process.
The Illinois locations are allotment of a systemwide brace of all Sears Hometown Abundance locations. The aggregation — which was spun off as a abstracted aggregation from Sears Holdings Corp. in 2012 — began afterlight units in 2015 and now has added than 480 “America’s Apparatus Experts” locations beyond the United States.
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